There is significant evidence from the literature that body language and the type of gestures used influence how a person is perceived, and several studies showed that body language and verbal aspects significantly influence perceived persuasiveness . with different non-verbal behaviors, the persuasive power of an argument can be different. Consequently, if arguments that are content-wise identical are presented differently, i.e. There is evidence from the literature that the persuasive power of arguments largely depends on appropriate body language. In the process of changing opinions or attitudes, people use far more than logical and rational aspects. These results are in line with existing literature and, thus, show the practical potential of our approach. Our results show that the neural network learned to focus on the person, more specifically their posture and contours, as well as on their hands and face. We then created visualizations of the predictions by making use of the explainable artificial intelligence methods Grad-CAM and layer-wise relevance propagation that highlight the most relevant image sections and markers. To raise awareness of subliminal persuasion and to explore a way for investigating persuasive cues for the development of persuasive robots and agents, we have analyzed videos of political public speeches and trained a neural network capable of predicting the degree of perceived convincingness based on visual input only. Mostly, people use these non-verbal cues subconsciously and, more importantly, are not aware of the subliminal impact of them. This one is pretty self-explanatory I hope! (Hint: the positioning of the rocket) (Btw, I don’t get how this whole poster relates to perfume, maybe this subliminal thing of sexual association was really intended)Ģ) Flashing brands/logos in a split of a second, hoping that viewers unconsciously registered that and create a brand recall when necessary.The literature provides evidence for the importance of non-verbal cues when it comes to persuading other people and developing persuasive robots. Well… Do you see the that the ice bits on top of the can forms the silhouette of a naked woman lying on her side? But hey, It still looks like specks of dust to me regardless of how I see it)ĭespite unconfirmed results of subliminal messages, advertisers still exploit this ‘unconscious’ stimuli byġ) ‘Coincidentally’ inserting sexually suggestive objects to create positive association of the product with ‘pleasure’ Anyway, this has caused an uproar amongst parents and lots of yelling on how they think it’s inappropriate and sick. (Though till today, I have no idea what the intention behind this is, if the subliminal message is accurate. The infamous one people have talked about numerous times is the hidden word in the Disney show ‘Lion King’. But the idea of ‘subliminal stimuli’ in images. It makes total sense that we do not register into our minds the things that we do not see and acknowledge. Our assumption is that we do not process information that we are not conscious of. In this point of time, it may sound scary to you like as though I’m referring to black magic, but it’s nothing like that and some examples of subliminal marketing could blow your mind away and make you so much more conscious of your surrounding.Īlthough I have doubts about the effect and long-term persuasion of this subliminal influences, it amazes me to see how advertisers can plant suggestive images so subtle people do not notice it. This idea of ‘unconscious’ persuasion is widely practiced in retail marketing and in sales. To put it simply, sometimes we get persuaded by little cues and ideas planted in our head without us being even conscious about it. One good example is subliminal persuasion. It is extremely frightening to be vulnerable and susceptible to external influence that we have no control over.
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